Google Ads Campaign Build Sheet

Law Offices of Robert Torres — Personal Injury
bobbylawwins.com | Account: 546-467-2439 | Target: 15mi radius, Northridge CA
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Campaign Settings
Campaign NameSearch | Personal Injury | LA Northridge
Campaign TypeSearch
NetworksSearch Network ONLY (uncheck Display + Search Partners)
Location Target15-mile radius around Northridge, CA 91324
Location OptionPresence: People IN or regularly IN your targeted locations
LanguageEnglish
Bid StrategyMaximize Clicks (set max CPC bid limit: $150)
Daily Budget$100/day ($3,000/mo) — adjust based on client budget
Ad ScheduleMon-Fri 6am-9pm, Sat-Sun 8am-6pm
Ad RotationOptimize: Prefer best performing ads
Device TargetingAll devices (monitor mobile separately)
Important: Under Location Options, make sure to select "Presence: People in or regularly in your targeted locations" — NOT "Presence or interest." This prevents clicks from people outside the 15-mile radius who are just searching about LA.

Ad Group 1: Car & Auto Accidents

Highest volume category — bread & butter PI keywords

Keywords

KeywordMatch Type
car accident lawyer los angelesPhrase
car accident attorney los angelesPhrase
auto accident lawyer los angelesPhrase
car accident lawyer near mePhrase
car accident attorney near mePhrase
car wreck lawyer los angelesPhrase
auto accident attorney near mePhrase
car accident injury lawyerPhrase
best car accident lawyer los angelesPhrase
car accident lawyer northridgePhrase
car accident lawyer san fernando valleyPhrase

Responsive Search Ad — Headlines (max 30 characters each)

LA Car Accident Lawyer22 chars
Injured in a Car Accident?26 chars
Free Consultation Today23 chars
No Fee Unless We Win20 chars
Car Accident Attorney LA24 chars
Get the Compensation You Deserve30 chars
Northridge Injury Lawyer24 chars
Call Robert Torres Law22 chars
Auto Accident? Call Now23 chars
We Fight for Your Rights24 chars
Millions Recovered for Clients30 chars
Trusted LA Injury Attorney26 chars
Serving the San Fernando Valley30 chars
Top Rated Accident Lawyer25 chars
Robert Torres Law Firm22 chars

Responsive Search Ad — Descriptions (max 90 characters each)

Injured in a car accident in LA? Call Robert Torres for a free consultation. No win, no fee.90 chars
Experienced personal injury lawyer serving Northridge and the San Fernando Valley area.86 chars
Don't settle for less. Get the maximum compensation for your car accident injuries today.89 chars
Dedicated car accident attorney in Los Angeles. Free case review. Call 24/7 for help now.89 chars
Final URL: https://www.bobbylawwins.com/freeconsultation

Ad Group 2: General Personal Injury

Broad PI coverage — captures all injury types
KeywordMatch Type
personal injury lawyer los angelesPhrase
personal injury attorney los angelesPhrase
injury lawyer los angelesPhrase
personal injury lawyer near mePhrase
personal injury attorney near mePhrase
personal injury law firm los angelesPhrase
best personal injury lawyer los angelesPhrase
personal injury lawyer northridgePhrase
injury attorney san fernando valleyPhrase
los angeles personal injury attorneyPhrase
personal injury lawyer free consultationPhrase

Headlines (max 30 characters each)

Personal Injury Lawyer LA25 chars
Injured? Get Help Now21 chars
Free Case Consultation22 chars
No Fee Unless You Win21 chars
LA Personal Injury Attorney27 chars
Fight for Your Compensation27 chars
Northridge Injury Attorney26 chars
Call Robert Torres Today24 chars
Experienced Trial Lawyer24 chars
We Handle Your Injury Case26 chars
Millions Won for Clients24 chars
San Fernando Valley Lawyer26 chars
Aggressive Representation25 chars
Your Rights Matter to Us24 chars
Robert Torres Law Firm22 chars

Descriptions (max 90 characters each)

Top-rated personal injury lawyer in Los Angeles. Free consultation. No win, no fee policy.89 chars
Serving Northridge, Van Nuys, Encino and all of the San Fernando Valley. Call us today.86 chars
Hurt in an accident? Robert Torres fights to get you the maximum compensation you deserve.90 chars
Experienced injury attorney handling car accidents, slip and falls, and wrongful death.86 chars
Final URL: https://www.bobbylawwins.com/freeconsultation

Ad Group 3: Truck Accidents

High case value ($100K-$1M+) — lower competition than car accident terms
KeywordMatch Type
truck accident lawyer los angelesPhrase
truck accident attorney los angelesPhrase
trucking accident lawyer near mePhrase
18 wheeler accident lawyer los angelesPhrase
semi truck accident attorneyPhrase
big rig accident lawyer los angelesPhrase
commercial truck accident attorneyPhrase
truck accident lawyer near mePhrase
truck crash lawyer los angelesPhrase

Headlines (max 30 characters each)

Truck Accident Lawyer LA24 chars
Hit by a Truck? Call Now23 chars
Free Consultation Available27 chars
No Fee Unless We Win20 chars
18 Wheeler Accident Lawyer26 chars
Maximum Compensation20 chars
Big Rig Accident Attorney25 chars
Robert Torres Law Firm22 chars
Trucking Injury Lawyer LA25 chars
We Fight Trucking Companies27 chars
Millions Won in Truck Cases27 chars
Experienced Trial Attorney26 chars
Serving Northridge Area23 chars
Aggressive Legal Team21 chars
Call 24/7 for Free Review25 chars

Descriptions (max 90 characters each)

Injured in a truck accident? Robert Torres Law fights for maximum compensation. Call now.88 chars
Experienced truck accident lawyer in LA. We take on trucking companies and their insurers.89 chars
18-wheeler and big rig accidents cause severe injuries. Get a free case review today.85 chars
No upfront costs. We only get paid when you win your truck accident case. Call us 24/7.86 chars
Final URL: https://www.bobbylawwins.com/freeconsultation

Ad Group 4: Motorcycle Accidents

Niche high-value cases — low competition in LA market
KeywordMatch Type
motorcycle accident lawyer los angelesPhrase
motorcycle accident attorney los angelesPhrase
motorcycle injury lawyer los angelesPhrase
motorcycle accident lawyer near mePhrase
motorcycle crash attorney los angelesPhrase
best motorcycle accident lawyer laPhrase
motorcycle accident attorney near mePhrase
motorcycle injury attorneyPhrase

Headlines (max 30 characters each)

Motorcycle Accident Lawyer LA28 chars
Motorcycle Crash? Call Now25 chars
Free Consultation Today23 chars
No Win No Fee Guarantee23 chars
Motorcycle Injury Attorney26 chars
Get Maximum Compensation24 chars
Robert Torres Law Firm22 chars
We Know Motorcycle Cases24 chars
Rider Rights Protected22 chars
Serving LA and Northridge25 chars
Aggressive Representation25 chars
Millions Won for Riders23 chars
Experienced Trial Lawyer24 chars
Injured Rider? We Can Help26 chars
Call for a Free Case Review27 chars

Descriptions (max 90 characters each)

LA motorcycle accident lawyer fighting for injured riders. Free consultation. Call today.88 chars
Motorcycle crashes cause serious injuries. Robert Torres gets you the compensation you need.90 chars
No upfront fees. We handle your motorcycle accident case while you focus on recovery.85 chars
Experienced motorcycle injury attorney serving Northridge and all of Los Angeles County.88 chars
Final URL: https://www.bobbylawwins.com/freeconsultation

Ad Group 5: Wrongful Death

Best CPC-to-case-value ratio — highest settlements, lower ad costs
KeywordMatch Type
wrongful death lawyer los angelesPhrase
wrongful death attorney los angelesPhrase
wrongful death law firm los angelesPhrase
wrongful death lawyer near mePhrase
wrongful death attorney californiaPhrase
wrongful death lawyer californiaPhrase
wrongful death attorney near mePhrase
wrongful death claim lawyerPhrase

Headlines (max 30 characters each)

Wrongful Death Lawyer LA24 chars
Lost a Loved One? We Can Help29 chars
Free Confidential Consult25 chars
No Fee Unless We Win20 chars
Wrongful Death Attorney LA26 chars
Justice for Your Family23 chars
Robert Torres Law Firm22 chars
Compassionate Legal Help24 chars
Hold Them Accountable21 chars
Serving Northridge and LA25 chars
Experienced Death Claims24 chars
We Fight for Families21 chars
Millions in Settlements23 chars
Caring and Aggressive21 chars
Call for a Free Case Review27 chars

Descriptions (max 90 characters each)

Compassionate wrongful death attorney in LA. We help families seek justice and closure.87 chars
Lost a loved one due to negligence? Robert Torres fights to hold them accountable. Call.87 chars
Free and confidential consultation for wrongful death claims. No upfront fees. Ever.84 chars
Experienced wrongful death lawyer serving Northridge, LA and all of Southern California.88 chars
Final URL: https://www.bobbylawwins.com/freeconsultation
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Negative Keywords (Add at Campaign Level)

Job Seekers

  • jobs
  • careers
  • salary
  • hiring
  • degree
  • school
  • how to become
  • law school
  • paralegal
  • internship

Free Seekers / Low Quality

  • free lawyer
  • pro bono
  • cheap
  • low cost
  • affordable
  • legal aid
  • public defender

Wrong Practice Areas

  • criminal defense
  • DUI
  • DWI
  • drug
  • divorce
  • custody
  • family law
  • immigration
  • visa
  • bankruptcy
  • tax
  • real estate
  • business lawyer
  • class action
  • malpractice
  • employment lawyer

Informational / Non-Intent

  • definition
  • what is
  • wikipedia
  • reddit
  • quora
  • youtube
  • how to file
  • statute of limitations
  • sample
  • template
  • example

Competitors (Block These)

  • jacoby meyers
  • jacob emrani
  • the dominguez firm
  • barnes firm
  • sweet james
  • morgan and morgan
  • cellino
  • ben crump

Insurance / Other Side

  • insurance adjuster
  • insurance company
  • claims adjuster
  • against lawyer
  • sue my lawyer
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Ad Extensions

Sitelink Extensions (add all 4)

Sitelink 1: Free Consultation
Description 1: Get a free case review today
Description 2: No obligation, no upfront costs
URL: https://www.bobbylawwins.com/freeconsultation
Sitelink 2: Client Success Stories
Description 1: See our proven track record
Description 2: Real results for real clients
URL: https://www.bobbylawwins.com/clientsuccess
Sitelink 3: About Robert Torres
Description 1: Experienced LA injury attorney
Description 2: Fighting for your rights since day one
URL: https://www.bobbylawwins.com
Sitelink 4: Contact Us Now
Description 1: Available 24/7 for your call
Description 2: Northridge and all of Los Angeles
URL: https://www.bobbylawwins.com/contact

Callout Extensions (add all 6)

Free Case Consultation
No Win No Fee
Available 24/7
Millions Recovered
Serving Northridge and LA
Se Habla Espanol

Call Extension

Phone Number: (546) 467-2439
Show during: Mon-Fri 6am-9pm, Sat-Sun 8am-6pm

Structured Snippet Extension

Header: Types
Values: Car Accidents, Truck Accidents, Motorcycle Accidents, Wrongful Death, Slip and Fall, Pedestrian Accidents
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Launch Checklist
Before launching, verify these:

1. Location targeting is set to 15-mile radius around Northridge, CA 91324
2. Location option is "Presence" only (NOT "Presence or interest")
3. Search Partners and Display Network are UNCHECKED
4. All final URLs point to /freeconsultation (the page with the intake form)
5. Call extension number is correct
6. Conversion tracking is set up (phone calls + form submissions)
Conversion Tracking (Critical): Make sure the Wix site has Google Ads conversion tracking installed. You need two conversion actions:

1. Phone Calls — set up a "Calls from ads" or "Calls to a phone number on your website" conversion
2. Form Submissions — track the /form-thank-you page as a conversion (destination URL contains "form-thank-you")

Without conversion tracking, we cannot optimize. This is non-negotiable.
Week 1-2 Strategy: Start with Ad Groups 1 (Car Accidents) and 2 (General PI) enabled. Keep Ad Groups 3-5 paused initially. Once we see how the budget is pacing and what CPCs we're actually getting in the Northridge radius, we can turn on the remaining groups. The geo-targeting will keep our actual CPCs lower than the national averages shown in the research.
Prepared by Melleka Marketing | March 8, 2026